To be taken seriously in business you have to be an expert in your field, authentic in your approach and committed to continual improvement. Successful businesses understand the importance of creating a powerful first impression through brand values and positioning.

Quality, respect and trustworthiness are all immediately communicated – or not! Nowadays branding is not an option.

It is therefore essential to have clarity about what your organisation stands for and ensure everything associated with it has credibility, congruence and consistency. Your people play crucial role in representing your organisation in the most positive way.

So, what message are you, your team, or your company intentionally or inadvertently transmitting to the people you meet?

Getting it wrong could be costing you...

• A loss of professional credibility
• Wasted time, effort and money on ineffective marketing communications
• Missed opportunities for creating a positive first impression
• Loss of up selling and cross selling opportunities
• Your team’s confidence and self esteem

The Brand You! workshop will provide you with simple, straightforward tools and strategies to make your organisations interactions with your customers more powerful and effective by helping you to...

• Identify your core messages
• Effectively present a congruent brand image in all your client communications
• Increase your team’s confidence and performance
• Capitalise on individual strengths
• Set goals and produce an action plan for continual development

Your Brand You! Facilitators

Jacky Leonard

I have played an integral business development role in several organisations, creating new programmes for target markets, designing marketing communication strategies, producing quality management systems and troubleshooting for under-performing contracts. My goal is to help organisations develop their full potential and maximise profitability through a customer centric approach. Described as ‘a consummate professional’ and ‘charismatic trainer’ my philosophy is all about putting people first, which means my clients are my primary focus. I am particularly interested in working with organizations that have a passion for what they do and are committed to making things happen. Professional memberships include: Institute for Learning, Chartered Institute of Personnel Development, Customer Service Training Association and The Academy of Professional Coaching.

You can contact Jacky by emailing jacky@jackyleonard.co.uk
or you can visit her website www.jackyleonard.co.uk

Sue Pattinson

I have 18 years expertise in Image working in both the UK and Asia with an International clientele of men and women from a wide range of professions including top executive bankers, lawyers, sales teams, educators and television presenters.
In business nowadays, being smart isn’t enough; it is also vital to look smart. Projecting an appropriate and credible professional image creates a positive impact that conveys all the right messages. Increased confidence and effectiveness benefits both the individual and the organisation.

My aim is to inspire my clients to use maximum logic and minimum time to get great results.
In 2001 I became a member of MENSA to challenge the very old fashioned view that there is a directly inverse ratio between intelligence and caring about appearance. I am also a Registered Affiliate Member of the International Federation of Image Consultants and a Mentor for the Prince's Trust.

You can contact me by emailing sue@suepattinson.com
or visit my website www.suepattinson.com